Montana Aerospace Paris Air Show 2023

Montana Aerospace: the strength of a brand

Montana Aerospace: Showcasing Innovation AND Tradition

• Strengthening a young brand in the aerospace industry
• 3D brand presence through architecture, graphics, and multimedia
• Interactive AR solution as a modern sales tool

Challenge and Concept

As a young brand shaped from international legacy companies, Montana Aerospace sought to establish its position as a one-stop shop for system components and assemblies in the aerospace industry at the Paris Air Show 2023. At the same time, the goal was to demonstrate to company’s innovative strength and development expertise to OEMs such as Airbus and Boeing.

Our solution: A holistic brand presence combining credibility and tradition with modern technology and innovative tools. The aim was both to strengthen the messages of the new brand and to support the sales team with practical, cutting-edge solutions.

Development

The trade show concept was specifically tailored to the needs of MarComms and Sales:

• A clear and modern stand architecture created an inviting space for discussions and presentations.
• A "Genius Bar" allowed for direct product presentations and discussions with customers.
• The interactive AR solution combined an XL graphic of an aircraft frame with image tracking on tablets. This technology allows individual systems and parts to be virtually taken ‘out of the aircraft’ and viewed in 3D – a modern sales tool that enhanced both product presentations and Montana Aerospace’s innovative image.

Implementation

Through a thoughtful combination of architecture, graphics, and multimedia, a trade show presentation was created that positioned Montana Aerospace as a leading provider and innovation driver. The AR solution became a standout feature of the stand, empowering the sales team to communicate complex technologies in a simple and engaging manner.