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Airbus FCAS Paris Air Show 2019

Brand Strategy & Corporate Identity
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3D Visualisation & Motion
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Airbus FCAS PAS Paris Air Show 2019

Airbus FCAS: Holodeck

Airbus FCAS XL Holography


  • World premiere at the 2019 Paris Airshow
  • Only 10 weeks of preparation time
  • 18 m² XL holography
  • Presented to over 2,000 stakeholders


Challenge and Concept

At the 2019 Paris Air Show, Airbus unveiled the Future Combat Air System (FCAS)—a revolutionary concept for the future of European air defense.

The challenge: To create an experience that would impress and convince heads of state as well as stakeholders from politics and industry.

Our solution: A minimalist "Holodeck" inspired by sci-fi classics, featuring cutting-edge holography technology and a custom-designed film. Together, they delivered a radically new and immersive presentation experience.

Development

In just 10 weeks, we developed not only an iconic architecture but also a new projection technology. Using a 1:5 model, we meticulously tested materials and lighting while collaborating closely with Airbus on every scene of the 4:30-minute holographic show. Motion and sound designers crafted an immersive experience that combined precision and emotion.

Implementation

The immersive staging and 3D audiovisual show brought Airbus' vision to life in a spectacular fashion. Presented before delegations, stakeholders, and heads of state, the experience set new standards and underscored the importance of Future Air Power for Europe's security.

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