Rheinmetall: Bremen Showroom
Challenge and Concept
Rheinmetall Electronic Solutions didn't just want to update its showroom in Bremen, it wanted to fundamentally modernise it. The existing "Digital Center" was outdated in terms of architecture, technology, and communication, and no longer met the company’s needs. Critically, the company’s innovative strengths ("systems of systems") and core message (integrated solutions) were not being adequately conveyed. Adding to the complexity were the building’s intricate structure and architectural constraints.
Our solution: A holistic approach encompassing architecture, technology, graphics, and furnishings to create a user-friendly, future-proof showroom. The goal was to provide Rheinmetall’s experts and solutions with the ideal platform to make their case convincingly.
Development
The concept is based on clear zoning and modern technologies:
Implementation
VRPE’s experts brought the perfect skillset to the project, delivering design, communication, and construction solutions tailored to the challenge. The new showroom concept seamlessly combines sustainability with functionality:
The Result: A modern showroom that communicates Rheinmetall’s core messages with clarity and impact while remaining adaptable to future requirements – a space that truly embodies connectivity.
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