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Rheinmetall Showroom Bremen 2021

Graphic Design
Interactive Exhibits
3D Visualisation & Motion
Experience Centers & Showrooms
Rheinmetall Showroom Bremen

Rheinmetall: Bremen Showroom

A New Space dedicated to networked solutions


  • Integration into existing infrastructure
  • Close collaboration with Marketing and Facility Management
  • Holistic approach to architecture, communication, and functionality
  • Integration of interactive exhibits
  • "Me & We" zones for individual and collaborative work


Challenge and Concept

Rheinmetall Electronic Solutions didn't just want to update its showroom in Bremen, it wanted to fundamentally modernise it. The existing "Digital Center" was outdated in terms of architecture, technology, and communication, and no longer met the company’s needs. Critically, the company’s innovative strengths ("systems of systems") and core message (integrated solutions) were not being adequately conveyed. Adding to the complexity were the building’s intricate structure and architectural constraints.

Our solution: A holistic approach encompassing architecture, technology, graphics, and furnishings to create a user-friendly, future-proof showroom. The goal was to provide Rheinmetall’s experts and solutions with the ideal platform to make their case convincingly.

Development

The concept is based on clear zoning and modern technologies:

  • "Me & We" zones provide flexible spaces for individual work and meetings with a panoramic view on the products & solutions.
  • Interactive exhibits, originally designed for trade shows, are now permanently integrated into the showroom. These exhibits are stable, easily updatable, and seamlessly incorporated.
  • The redesign of architecture, furnishings, and graphics conveys a modern and welcoming atmosphere that visually underscores the interconnectedness of systems.


Implementation

VRPE’s experts brought the perfect skillset to the project, delivering design, communication, and construction solutions tailored to the challenge. The new showroom concept seamlessly combines sustainability with functionality:

  • Sustainable reuse of existing exhibits minimizes resource consumption and extends the lifespan of technology.
  • Clear, modern design and intuitive visitors’ paths make the space a perfect fit for a variety of target groups.


The Result: A modern showroom that communicates Rheinmetall’s core messages with clarity and impact while remaining adaptable to future requirements – a space that truly embodies connectivity.


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