GF Casting Solutions Euroguss 2024

GF Casting Solutions: Euroguss 2024

All from a Single Cast: Excellence Across the Board

• New architecture and key visual
• 140 m² stand, including a 27 m² interactive space
• XL holography as the main eye-catcher
• All communication and live marketing elements delivered by VRPE

Challenge and Concept

For Euroguss 2024, GF Casting Solutions aimed to position its cutting-edge technologies as a tangible alternative to expensive gigacasting.

The challenge: To create a modern, memorable, and holistic brand presence that showcases the company’s innovative capabilities while addressing multiple live marketing objectives. The goal was a strong brand presence that resonates with OEMs and effectively communicates GF’s advanced casting solutions.

Our added value and our solution: An integrated approach combining architecture, key visuals, creative technology, and motion design. A modern, light-accentuated architectural concept, an interactive room, and a holographic eye-catcher brought the vision to life.

Development

Our team blended creative and technical expertise to develop a stand that seamlessly combined functionality with emotional impact:

• A clean, modern architectural design that leverages transparency, openings, and semi-private spaces to emphasize innovation and quality.
• A 27 m² interactive space offers visitors the opportunity to experience casting solutions in an immersive environment.
• A new key visual supports brand communication and the trade fair message
• Holography and motion design featured prominently at the "bow" of the stand to captivate visitors and demonstrate advanced technologies in 3D.

Implementation

Seamless collaboration across all live marketing disciplines resulted in a cohesive, emotional, and impactful brand presentation. Architecture, creative technologies, and interactive elements were meticulously aligned. Our integrated approach enabled efficient delivery of all brand assets – on time, within budget, and meeting the highest quality standards despite tight deadlines.

The Result: A modern, interactive trade fair stand that not only underscores the innovative strength of GF Casting Solutions but also specifically targets the OEM audience. A presentation that effectively communicates and is “cast from one mould”.