MTU Maintenance Holo AirTouch 2019

MTU: Interactive "Holo-Airtouch" Exhibit

Interactive Touch Holography

• First "touchable" holography in live marketing
• No glasses or complex mirror technology required
• Fully integrated: UI/UX, content, software, hardware
• At the forefront of creative technology

Challenge and Concept

MTU Maintenance needed an exhibit that holistically and innovatively showcased its diverse solutions. At trade shows, the goal was to be perceived as the future-oriented service hub of the company, while engaging visitors with a "wow factor" that encouraged interaction and exploration.

Our solution: a holographic exhibit that captivates with playful elements and graphic elegance. The "Holo-Airtouch" combines information with elegance and interactivity, delivering an impressive brand experience that highlights MTU Maintenance's capabilities and quality.

Development

The exhibit merges an elegant, refined design with cutting-edge holography. Each animated custer represents a key aspect of MTU Maintenance, from the product portfolio and the company’s locations to future-focused topics. The intricate animations "magically" appear in a ceiling-high mirror.

Additionally, we developed an intuitive "Holo-Airtouch" control system, allowing users to activate content with natural hand gestures in the air.

Implementation

Debuting at MRO Europe 2021 in Amsterdam, the exhibit showcased its full impact. The Holo-Airtouch technology not only amazed visitors but also proved to be a hygienic and safe interaction solution during the pandemic. The MTU Maintenance interactive exhibit quickly became a crowd magnet, reinforcing the company's positioning as an innovative and service-driven brand.