Novelis Aluminium 2024

Novelis: Clearly sustainable

Clarity and Sustainability: Novelis at Aluminium 2024

• 340 m² exhibition stand featuring recycled aluminium as building material
• Emotional and memorable low-tech recycling exhibit
• Clear, emotional architecture

Challenge and Concept

As a leading brand in aluminium processing and recycling, Novelis’ goal at Aluminium 2024 was to underline its leadership in sustainability through an emotional and informative presentation. he aim was to create an exhibition stand that instils trust through consistent brand messaging while making sustainability tangible.

Our solution: A stand design that places recycled aluminium from Novelis' production at its core. Complemented by clean forms, material choices, and the skilful use of the brand colour the concept emphasises Novelis' core values of innovation and sustainability.

Development

The 340 m² exhibition stand concept combines precise architecture with emotional impact:

• Clear lines and brightness create a modern, inviting design, with brand colours providing visual highlights.
• Creative low-tech elements generate surprise and connection. They are employed to deliver the recycling theme in an impressive, fascinating, and personal way. For instance, half of an oversized sculpture is reflected in a mirror wall, creating an infinity loop.
• Sustainability is further amplified by reusing multimedia steles from a previous VRPE project for Novelis.

Implementation

The result is a seamless integration of aesthetics and functionality. Visitors experience a brand environment that not only showcases industrial innovation but also makes Novelis' commitment to sustainability tangible. The deliberate use of recycled aluminium underscores the authenticity and credibility of the brand, while the thoughtful design fosters trust and connection.

With this expertly crafted brand and theme staging, Novelis reaffirms its position as a leader in the aluminium and recycling industry at Aluminium 2024.