Trade Show Appearance: THE ELATEC “BRAND POWERHOUSE”

Trade Show Appearance: THE ELATEC “BRAND POWERHOUSE”

Maximum brand presence in a compact space

How to unfold the full power of a brand in a limited space? Through a strategic marketing approach and a trade show concept that combines architecture, technology, and interaction.

Challenge

ELATEC develops high-performance RFID and mobile access systems for industrial applications and operates on a global scale. For the trade fairs in 2024 and 2025, the goal was to establish a new modular booth concept that delivers maximum long-distance visibility, high interactivity, and a coherent brand message – despite limited floor space. The desired outcome: a presence that demonstrates technological competence without coming across as overengineered.

Solution

Together with ELATEC’s marketing team, we developed a new modular trade show CI – modern, scalable, and consistent. The centerpiece: the so-called “Brand Powerhouse” – a compact yet extremely impactful booth architecture that distills the brand essence of ELATEC into every detail:

• Architecture with high visual impact, thanks to vertical screens and a strong color scheme
• Immersive Wall as a fully interactive touchpoint and highlight exhibit
• Contextualized product presentation
• Seamless transition from showcase to conversation, both functional and inviting
• Consistent brand logic, from digital signage to printed brochures

The compact yet compelling booth consistently became the emotional and strategic anchor at each trade show – technically sophisticated, visually clear, and brand-aligned.

Result

The new trade show CI and modular setup were met with enthusiasm – both internally and externally. The long-range visibility, modularity, and conversation quality impressed as much as the reusability of the components. ELATEC now has a flexible brand presence that can adapt to various trade show formats across international markets – with a clear architectural statement and strong identity.