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Airbus Showroom Ottobrunn 2017

Graphic Design
Interactive Exhibits
Brand Strategy & Corporate Identity
Content Management Systems
3D Visualisation & Motion
Experience Centers & Showrooms

Airbus: A Showroom with Altitude

An International Showroom Benchmark


  • Airbus' first and largest showroom
  • Hundreds of exhibits, including 12 interactive displays
  • 700 square meters of space
  • Three modes of operation: Exhibition, Event, Show
  • Central control for sound, lighting, and multimedia via tablet


Challenge and Concept

Airbus sought to create a showroom at its Munich site that not only informs and fascinates decision-makers from politics, business, and the media but also highlights Germany's significance within the Airbus ecosystem. The space was also intended to serve as a multifunctional venue for events.

Through a deep understanding of the Airbus world, we developed an innovative, interactive concept that connects people, messages, and solutions. This highly immersive space features numerous interactive exhibits and digital touchpoints, offering a seamless, emotional experience. The showroom integrates not two but three modes—Exhibition, Event, and Show—delivering informative and inspiring representations of the aerospace market leader’s identity.

Development

With creative design, thoughtful interactions, and technical precision, we crafted a flexible experience across 700 square meters. High automation and the integration of lighting, media, and sound enable efficient, emotional use—even by untrained hosts.

Implementation

For Airbus, this project was a testament to our comprehensive expertise in brand and thematic staging: From construction and design to exhibits, software, and interactivity, the showroom was in excellent hands with us. The realization of this project, a true masterclass, was achieved seamlessly under one roof.

Since its debut in 2017, the showroom has delighted visitors with its seamless technology and unforgettable experiences. Its success led Airbus to entrust us with further showroom projects and the development of global showroom guidelines.

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