Continental FBS Exhibit 2023

Continental: Interactive Future Brake System Exhibit

FBS Exhibit: Interactive experience of safety and innovation

• 12 weeks from idea to delivery
• Integration into a Continental standar presentation unit
• Everything from a single VRPE source: idea, information concept, interaction, implementation
• Sustainable and flexible design

Challenge and Concept

With the Future Brake System (FBS) exhibit, Continental Automotive wanted to showcase their holistic and visionary approach to brake safety. The goal was to clearly and compellingly convey not only the Continental roadmap but also the complex intricacies of the various components and solutions. The goal was to communicate the 'Vision Zero' (car accidents) message and the contributions of FBS to the 'Six Future Trends of Automotive' in an informative and emotional way.

Our solution: an exhibit that presents FBS as a 'system of systems'. An interaction that attracts the attention of visitors and appeals to and convinces the various target groups (public, media, OEM experts) through intuitive interaction and in-depth content. The interactive exhibit perfectly fits within a Continental standard presentation unit and meets all requirements for sustainability and reusability.

Development

We focused on two key aspects: processing Continental’s content, imagery, and videos into a unified, clear, and appealing informational concept, and developing an interactive experience that capitalizes on visitors' natural curiosity. The interactive exhibit leverages innovative technologies and a user-friendly interface:

• Interaction: RFID tokens activate content. Matching each phase of the roadmap (and corresponding vehicle configurations), animations explain the functionality of the FBS.
• Flexibility: The system provides access to deeper levels of information ("Level 2 Information") and can be easily updated with new content.
• Integration: Designed for reuse across a variety of events, the exhibit is resource-efficient and versatile.



Implementation

With its modular structure and well-designed technology, the exhibit provides Continental with a flexible and future-proof solution. Visitors can explore complex processes interactively, while the company effectively communicates its vision. An interactive exhibit that brings technological innovation to life, strengthens Continental’s brand positioning, and serves as a sustainable tool for various events.