Avnet Silica Demo Stations 2022

Avnet Silica: Interactive CMS-Based Demo Stations

Demo Stations: Virtual Libraries for Embedded 2022 and Beyond

• Flexible app powered by our Headless CMS MA.X
• Attractive user interface for products and solutions
• Innovative tool as a concrete support for marketing and sales at trade fairs
• Reusable, scalable, and always update-ready

Challenge and Concept

At Embedded 2022, Avnet Silica aimed to showcase an interactive solution that would present their products and solutions in a flexible and appealing way. The goal was to create a system that not only would excel at trade shows but also would serve as a long-term, robust tool for marketing and sales. Content needed to be easily managed and adaptable.

Our solution: Four demo stations equipped with dual screens for context and product presentations, powered by a custom Avnet app and the MA.X CMS for centralized content management. Combining powerful backend functionality with an intuitive, visually appealing interface, these terminals would act as virtual libraries and versatile demonstrators.

Development

The concept seamlessly integrates technology, design, and usability:

• Front-End: An attractive and intuitive user interface enables the flexible presentation of products, solutions, and relevant contextual information.
• Back-End: Avnet’s marketing and sales teams can upload, update, and adapt content anytime and from anywhere. Edits are seamless, with full control remaining in the hands of the responsible teams.
• Flexibility: Thanks to its modular architecture, the demo stations can easily adapt to varying requirements and be repurposed for future trade shows or campaigns.

Implementation

The demo stations have been successfully presented at various trade shows and actively utilized by Avnet's sales teams. They provide an efficient platform for interactive and persuasive product presentations while serving as a sustainable tool for long-term marketing and sales strategies.

Built on the robust BASE.4 CMS architecture (developed by our partner stage for comms), the MA.X-powered stations enable virtually unlimited updates and extensions both onsite and online.

This system not only shines at trade shows but also delivers exceptional potential in both digital and analog settings—another step forward in enhancing the efficiency and satisfaction of Avnet’s MarCom and sales teams.