Airbus Showroom Berlin 2015

Airbus: under Berlin’s sky

From a corridor to an experiential space: The Airbus Embassy in Berlin.

• Transformation of an existing corridor into a prestigious showroom
• Top-tier quality in form and content, delivered on time
• Designed for C-level guests
• Dual-purpose 5-meter table: interactive exhibit and buffet
• Remote maintenance system for efficient operation

Challenge and concept

Airbus was to create a prestigious "embassy" in Berlin in the immediate vicinity of the Reichstag and the Federal Chancellery - on just 135 m², with space restrictions and under great time pressure.

Our task was to adapt the concept of the Munich showroom flexibly and convincingly in order to transform the space into an immersive and highly informative highlight despite the challenges.

Development

Our approach: a concept that fully maximizes the potential of the space, blending design, lighting, as well as functional and media flexibility. The architectural situation, Airbus’s core messages, and the target audience's needs – from high-end hospitality to versatile presentations – were all meticulously addressed.

Implementation

The showroom opened in February 2016, marking a milestone for Airbus and serving as a powerful symbol of modern brand communication in Berlin. Its seamless integration continues to stand as a flagship project for creating prestigious spaces within limited dimensions.