Avnet Electronica 2024

Avnet City 2024

Avnet City: Sustainable success at Electronica

• Third edition of the successful concept
• Consistency in brand management / sustainability of the concept
• Largest stand at the trade show: 2,000 m² + 500 m² mezzanine
• Logistical masterpiece: setup in just 12 days

Challenge and concept

First unveiled at Electronica 2018, Avnet City proved once again in 2022 that the concept fosters and promotes synergies among all sub-brands. Building on this success, the concept is now entering its third round and will once again set new standards in 2024. Customer expectations: flexibility and efficiency (the famous learning curve).

The modular concept of a branded city with five districts and iconic "gates" is not only being continued but also demonstrates the sustainability and adaptability of the original idea.

Implementation

Avnet City remains the largest stand at the trade show, impressing visitors with its combination of innovation and reusability. The architecture, lifestyle components, and various brand districts have been successfully adapted to meet current requirements. From Avnet’s perspective, the concept not only stands out for its beauty and intelligence but also delivers significant sustainability and efficiency benefits.

The Result: A forward-thinking concept from 2018 that demonstrates how well-designed brand architecture can can remain successful and flexible, hence sustainable for years to come.