HENSOLDT Showroom 2017

HENSOLDT: Showroom Friedrichshafen

Technological Excellence experienced: The Hensoldt Showroom

• Two areas: Meeting and interactive exploration
• Three communication steps for clear messaging
• Modular, flexible, and sustainable

Challenge and Concept

The HENSOLDT Showroom in Friedrichshafen was designed to be a space where the company’s messages and products come to life while also serving as an effective sales and communication tool. The challenge lay in creating an interactive, informative, and inspiring environment within a limited space, one that underscores H.ensoldt's innovation and relevance.

Our solution: A clearly structured journey guiding visitors through three communication steps – from immersion to overview and into detailed product communication.

Development

The concept combines technical precision with emotional storytelling:

• Immersion: A History Wall and the “Hensoldt in Friedrichshafen” graphic highlight the company’s roots and legitimacy.
• Overview: The Detect & Protect Wall and Key Visual Wall provide context, making solutions interactively accessible and engaging.
• Focus: Dedicated product presentations, such as Airborne Radars and Mission Systems, leverage modular exhibit systems, allowing flexibility and adaptation.

Implementation

The showroom blends thoughtful architecture, intuitive visitor navigation, and cutting-edge technology:

• Diagonal shapes create a dynamic spatial atmosphere.
• Modular exhibits are designed for reuse at trade shows and other corporate locations.
• Interactive walls and presentation systems seamlessly merge aesthetics with functionality.

This showroom not only impressively conveys Hensoldt's technological excellence and innovative strength but also serves as a flexible and sustainable communication tool.