Rheinmetall Eurosatory 2024

Rheinmetall: A World of Innovation at Eurosatory

A world of innovation: Rheinmetall at Eurosatory 2024

• 3,000 m² brand world
• 360° live marketing from a single source
• 250 m² immersive and interactive diorama pavilion
• Innovative digital presentation system: centralised media management of all screens

Challenge and Concept

At Eurosatory 2024, Rheinmetall aimed to position itself as a supporter of democratic governance while embodying strength, reliability, and future-oriented thinking.

The task: to bring complex technological systems and sensitive messages to life through architectural and communicative solutions. The focus was to be on efficiency and an impressive brand experience.

Our solution: a well thought-out ‘Rheinmetall World’ that combines all channels of live marketing - from temporary buildings to visual communication and interactive exhibits to digital tools.

Development

We designed a Customer Journey tailored to the questions and needs of visitors. At the heart of Rheinmetall World are the “Cube” and the “Pavilion,” the temporary corporate headquarters. Rheinmetall’s platforms are presented in thematic clusters around these two buildings.

In the Cube, an immersive diorama, cutting-edge technology is presented in a compelling manner. Visitors can engage with a central interactive exhibit, playing through realistic scenarios and experiencing the interconnectedness of Rheinmetall’s solutions.

The digital backbone of Rheinmetall World is powered by our Headless CMS MA.X, ensuring flexible and location-independent access to content.

Implementation

Rheinmetall's position as a technological market leader has been effectively reinforced thanks to the seamless integration of all experiences and channels. Visitors embarked on an immersive journey through the Rheinmetall World. Using our MA.X Show&Cast system, Rheinmetall representatives efficiently and flexibly utilized every screen on the premises for their presentations.

The Result: A sustainable, innovative, and impressive brand experience with clear communication that firmly established Rheinmetall’s position at Eurosatory 2024.