MTU Aero Engines Paris Air Show 2017

Graphic Design

Interior Design

Brand Strategy & Corporate Identity

Trade Shows & Events

3D Visualisation & Motion

MTU: New Concept

A new concept: a design and sustainability milestone

Durable and timeless concepts since 2017
Sustainable through modularity: 30 to 330 sqm
3D CI becomes the foundation for MTU's entire CI
FAMAB Gold Award

Challenge and Concept

The goal was to create a stand architecture that clearly conveys the values of "Lifetime Excellence" and "Engines for Decades" – flexible, durable, and internationally adaptable.

Our solution: a new concept that brings technology, precision, and inspiration into three-dimensional space.

Development

The new design is based on a reduced, clear design language that reflects and evolves MTU's new CI line. Orthogonal shapes and minimalist layouts place the content front and center. Light becomes a central design element, symbolizing transparency, technology, and inspiration – "making the invisible visible." The modular structure ensures flexibility and sustainability, aligning with the long-term partnership.

Implementation

The new exhibition stand embodies perfection and durability: precise shapes, high-quality details, and clear lines create an impressive brand experience. The modular architecture enables high reusability and efficiency. The concept was successfully launched at the 2017 Paris Air Show, setting new benchmarks for MTU's brand presentation.