Pick & Play – Interaction that leaves a lasting impression
Trigger individual content with interactive tokens – playful, intuitive and effective
Customers success stories with customised Pick & Play exhibits
Your visitors are interested in your product, but don’t want to search or wait?
We know the challenge:
- Trade fair visitors are overwhelmed by touchscreens overloaded with menus
- Sales teams need intuitive tools for different target groups
- Classic exhibits are static and inflexible
Pick & Play turns communication into an experience. Visitors pick up a token and the matching product video, feature or use case starts automatically. The result: genuine interest, personal relevance, and a brand moment that lasts.
Your advantages with Pick & Play
Tailored messages instead of standard content
Content adapts to each user – playful, focused and flexible.
Strong memory effect through interaction
Your message is not just seen, but experienced and remembered.
Easy updates and fully reusable
The system is trade-show ready, transport-robust, simple to update and scalable.
Flexible use cases
Impactful at events and in showrooms. From quick trade-fair encounters to in-depth consulting, Pick & Play adapts without effort.
What exactly is Pick & Play?
A modular, RFID-based interaction system: It creates a seamless link between a physical choice and a digital experience. Visitors simply select an object or symbol and place it on the interaction surface. Instantly, a tailored presentation launches on one or several screens.
All content is centrally managed and can be updated at any time allowing fast adaptation to new topics, audiences or contexts.
Typical use cases:
- Product selection
- Explaining complex product content
- Segmented customer addressing
Customer testimonial – Pick & Play
"VRPE's holistic approach to live marketing, coupled with their ability to deliver all services seamlessly in-house, initially impressed us with their expertise in brand staging at trade shows. Over time, their creativity, deep understanding of our systems of systems and ability to coordinate complex projects from design to implementation have made them an invaluable partner. They have successfully developed a wide range of key brand assets for us and continue to help us expand and enhance our brand communication across multiple dimensions."
Senior Vice President Corporate Marketing
Pick & Play Exhibits
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