Sales Presenter

The Interactive Sales Case

Swiss Army Knife: Interactive Product Communication for Field Sales and Trade Shows

• Compact exhibit with mobile deployment capabilities
• Aircraft cabin size + connection to XL screens
• RFID- and CMS-based
• Live testing of new technologies using parameters like cost, weight, and consumption

Challenge and Concept

Our client wanted to persuade OEM production managers to replace established technologies with groundbreaking, forward-looking solutions. The goal was to develop a flexible and representative product communication tool that could be used both in the field and at trade shows. An additional requirement was the ability to seamlessly mirror content onto large screens in meeting rooms or at events.

The solution: a new type of 'sales case'. An interactive exhibit that makes the benefits of new technologies tangible through live testing and demonstrations. With the "Sales Case," engineers can visualize and interactively explore parameters like cost, weight, consumption, and sustainability in real time.

Development

The exhibit integrates cutting-edge technology with precise didactics and intuitive user experience:

• RFID tokens represent various materials and manufacturing approaches. These tokens are placed on a contactless reader to simulate their impact on the parameters of the finished OEM product in real time.
• A connected XL screen displays the results in real time.
• The exhibit's compact design makes it easy to transport; it fits in the overhead bins of aircraft.
• Premium materials and dynamic lighting design emphasize the modernity and quality of the product.
• The exhibit is powered by our Headless CMS MA.X, ensuring responsiveness, flexibility, and longevity.

Implementation

In a remarkably short time, we developed an exhibit that perfectly conveys the benefits of new technologies through precise didactics while also excelling in mobility and flexibility. It combines aesthetics, innovation, and efficiency, effectively supporting both the marketing and sales teams of our client.

The result is a modern, interactive tool that persuades even the most conservative target audiences and positions our client as a technology leader – whether at trade shows, customer visits, or beyond.