DSEI Germany 2027: Your strategic trade fair presence in Hannover. Live marketing for Defence & Security
Exhibiting at DSEI is expensive and complex—just like your brand and systems. We ensure that your live marketing presence at DSEI Germany 2027 in Hannover convinces decision-makers and communicates your expertise with clarity.
Industry leaders who already work successfully with us
DSEI Gemany 2027 in Hannover
In March 2027, DSEI Germany (Defence & Security Equipment International) will celebrate its premiere in Hannover. It will become Europe’s new central meeting point for industry, politics and armed forces. For your brand, this means one thing: the playing field is being reset.
Secure a decisive competitive advantage with VRPE. As specialists in defence, aerospace and high-tech, we bring more than 30 years of experience and deep military-domain expertise. We understand complex systems and we know how to present them in a way that is relevant for decision-makers, both physically and digitally. As a full-service provider for brand and topic staging, we deliver complete trade fair projects: from strategic concept development to exhibition architecture, interactive exhibits and digital applications.
Participating in a trade fair like DSEI is expensive and complex. Your solutions are too. That is precisely why we integrate strategy, exhibition construction, content and technology into a single, clearly managed setup - under one lead and with clear accountability. Whether global corporation, start-up or SME: rely on expertise trusted by market leaders.
Clients who already work very successfully with us:
Airbus, FCAS, MTU, Rheinmetall
We speak defence fluently. Without an “agency accent”
At DSEI Germany, every brand competes for trust and credibility. This is exactly where our strength lies. We do not simply design exhibition stands. We are a full-service provider for 360° live marketing. We create tactical communication spaces and digital experiences that:
- Make highly complex systems-of-systems understandable.
- Connect brand and topics into a coherent, strategic brand experience
- Strictly comply with the industry’s sensitive security requirements
- Are delivered as a true one-stop-shop solution, from concept to on-site operation.
From tactical simulation to strategic dialogue, we translate your brand and technology into persuasive power.
Our solutions and services for DSEI Germany 2027
The focus of DSEI Hannover lies on armed forces modernisation, security of supply and technological sovereignty. This demands more than good design, it requires a deep understanding of military concepts and operational realities. VRPE combines this expertise with creative excellence as a full-service provider for 360° live marketing, for your success.
1. Brand architecture & staging
2. Construction, exhibition build and on-site support
3. Interactive exhibits & seamless digitalisation
4. High-End Content Creation
Our value proposition for your DSEI presence
Strategische Expertise – direkt vor Ort.
We are based in Germany just like DSEI 2027. This makes us faster, more flexible and operationally effective when it matters most.
We know the processes, conditions and decision paths on the exhibition grounds and respond without delay to changes, coordination needs or security-related requirements. For you, this means less friction, shorter paths and a partner who is present - not travelling.
Holistic thinking – brand, space and content as one system
We do not treat exhibition architecture and interactive exhibits as separate elements. Instead, we design an integrated communication system in which brand, topics, space, content and interaction work together towards one goal: understanding, trust and relevance. The result: stagings that not only look impressive, but also structure complex content and enable meaningful conversations.
Everything from one source - tangible relief for your team
VRPE brings together strategy, concept development, content, specialist technical planning, construction and on-site support within one integrated setup. For you, this means one point of contact, short coordination paths and significantly reduced complexity. Your teams gain time to focus on their core responsibilities, while we reliably manage planning, execution and detail - both in advance and on site.
Rheinmetall at Eurosatory 2024
For the world’s leading land and air defence exhibition, Rheinmetall relied on VRPE’s 360° live marketing approach.
- Two XXL pavilions for hospitality and live demonstrations
- Development of the show claim
- Presentation of vehicles
- VRPE’s CMS and Show&Cast system for coordinated presentations
- Interactive exhibits to demonstrate the Tactical Core
- An immersive XL diorama focusing on Electronic Solutions, Human–Machine Teaming and related topics
- Graphic design, motion design and more
- End-to-end client support delivered by experienced project management, from initial phases through to on-site delivery
The result: a true “Rheinmetall world” at the trade fair and a gravitational centre for defence communication.
"VRPE's holistic approach to live marketing, coupled with their ability to deliver all services seamlessly in-house, initially impressed us with their expertise in brand staging at trade shows. Over time, their creativity, deep understanding of our systems of systems and ability to coordinate complex projects from design to implementation have made them an invaluable partner. They have successfully developed a wide range of key brand assets for us and continue to help us expand and enhance our brand communication across multiple dimensions."
Senior Vice President Corporate Marketing
Airbus at the Paris Air Show 2025
The Paris Air Show is the world’s largest aerospace exhibition, where innovation and future visions take shape.
In June 2025, Airbus Defence & Space convincingly demonstrated the importance and relevance of Multi-Domain Operations concepts.
Our thematic pavilion for Airbus Defence & Space :
- A clearly structured customer journey aligned with Airbus’ strategic messages.
- Visitor flow and presentations precisely tailored to military delegations and senior decision-makers.
- An interactive “Deployable C2” to demonstrate new tactical concepts (Multi-Domain Tactical Functions, C2 delegation).
- An immersive demonstration room for the new Airbus CAOC console.
- All components - from the pavilion and exhibits to the interior fit-out - are precisely planned and supervised on site through to completion, ensuring a consistently high-quality delivery for our clients.
The engaging result: content-driven, interactive, immersive and highly informative. At the same time, all components, from the pavilion and exhibits to the interior design, are precisely planned and supervised on site until completion. This ensures that our customer can rely on high-quality implementation of all components.
Laurent Le Quément
For more than 30 years, VRPE has been one of the key live marketing partners for the industry at this prestigious event.
In June 2024, Airbus demonstrated the importance and relevance of Multi-Domain Operations concepts.
We are proud to have supported FCAS and now MDO as a partner for the past five years — with exhibition concepts that set new benchmarks year after year.
In the video, Laurent Le Quément, Head of Marketing for Future Air Power and UAS at Airbus, explains why the Paris Air Show is so important for Airbus and how VRPE contributes as a partner to creating a truly cutting-edge presence."
A heartfelt thank you to Laurent Le Quément for the trust, the open statement, and the great collaboration.
About VRPE
VRPE is an independent, owner-managed agency for live marketing and brand experience. Since 1995, we have been developing high-quality, award-winning communication for leading brands.
Using state-of-the-art technologies, we interconnect digital and physical experiences and create innovative trade fair architectures and exhibits that inspire. Our vision: Live Marketing 4.0.
Seamless brand experiences across all touchpoints - this is how we envision perfect live marketing: diverse, personalised, smooth and inspiring. Always with the brand and its visitors at the centre.
We combine innovative technologies to present complex content in a clear and compelling way. With our holistic approach - from the initial concept to the finished exhibit - we bring Live Marketing 4.0 to life.
Your contact for DSEI Germany
Prepare for DSEI Hannover 2027 now
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