Christmas campaign VRPE

1) Rationale, Format & Goal

• Rationale: Support for families accompanied by the Munich Children’s Hospice (AKM).
• Format: Interactions with our Christmas posts are converted into a VRPE donation to AKM.
• Our goal: €3,000 for AKM.
• Together, we aim to reach this goal by 18.12.2025.
• If we reach it  earlier, counting stops at €3,000. At the latest, when the campaign ends, we will donate the amount achieved (up to €3,000) to AKM.

2) How it works

• Each interaction on the campaign posts is converted into a donation:
• 1 like = €1
• 1 comment = €2
• 11 share = €5
• We count interactions on all posts explicitly marked as part of the campaign.
• The entire resulting amount will be donated to AKM.

4) Duration

• Duration: The campaign runs from 19.11.2025 to 18.12.2025 (all interactions within this period count; time zone: CET).