One hub. Every touchpoint. Maximum efficiency for your content.

Digital brand experiences: created faster, lasting longer, working consistently. Everywhere.

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Clients already using MA.X CMS successfully:

Your central data hub for live marketing

Whether texts, videos, presentations or 3D assets: MA.X CMS structures and versions all your content and automatically optimises it for every output channel and every device.

One system. Every touchpoint:

Trade fairs & interactive exhibits
Showrooms & brand spaces
Websites & microsites
Dashboards and apps
Sales tools
Digital and hybrid formats

Each touchpoint always receives the right, up-to-date version of your content – with no additional effort.

What makes MA.X unique

MA.X is not just another content management system. It is purpose-built for live marketing. Your benefits: less work. Higher quality. Maximum consistency.

Headless & serverless architectures

High performance, future-proof, no hosting complexity

Single-source publishing

One content upload – automatically delivered in the best format to every channel

Smart data structure

Texts, images, videos and 3D models intelligently organised and versioned

API-ready

Seamless integration with ERP, CRM, PIM, web systems and existing CMS

Multi-touchpoint optimisation

Trade fairs, showrooms and web applications all run from the same source

• Rights & version control

Controlled workflows and CI-compliant approval processes

MA.X CMS by VRPE – the heart of your digital brand ecosystem

MA.X is based on a custom-developed headless and serverless CMS designed for modern, highly individual and scalable live-marketing environments.

The platform intelligently structures and versions content and optimises it for every touchpoint.

The result:

Digital brand experiences that are created faster, last longer, and remain consistent everywhere.

Efficiency that delivers immediate impact

No standard solution.

We deliver a tailored solution – because your project deserves more than “one size fits all”.

VRPE combines technologies to deliver the greatest impact for your specific use case. We always think technology together with strategy. The result: applications that not only work flawlessly, but communicate your brand and content more clearly, faster and more convincingly.

What this enables:

Significantly less double work

No duplicated files, no manual updates

Faster rollouts

One change → instantly live across all touchpoints

Lower production costs

One data source – multiple applications.

Sustainable processes

Less redundant production, longer content life cycles.

Concrete use cases

Where VRPE’s CMS makes a difference:

For trade fairs & exhibits

Interactive exhibits and showcases, digital signage, presentations and documents

For showrooms & brand spaces

Brand storytelling, visitor information, visitor management, digital signage, presentations

For websites, landing pages & microsites

Schnelle und unkomplizierte Updates, konsistente Datenbasis, schnelle Ausspielung, kein Copy-Paste-Chaos

For internal platforms (intranet, etc.)

Consistent information levels, secure use of media, data and product information

FAQ

1. What sets MA.X apart from a classic CMS?

MA.X is not a web CMS, but a universal, multi-channel content hub for live marketing. It feeds trade-fair exhibits, showrooms, apps, websites and dashboards from a single source – automated and format-optimised.

2. How does a central data pool improve efficiency?

All content is maintained once and distributed automatically. This reduces coordination effort, shortens production times and eliminates copy-paste loops.

3. Which technologies does VRPE combine?

Unity for high-end visualisation, Ventuz for real-time interaction, and modern web frameworks for browser-based applications – always chosen to match the use case.

4. Where is MA.X particularly suitable?

Wherever content is updated regularly and distributed across multiple touchpoints: trade fairs, showrooms, websites, sales tools and hybrid events.

5. How does MA.X support sustainability?

Single-source publishing avoids redundant production, reduces errors and extends the life cycle of media and 3D assets. Less effort means fewer resources used.

6. Can MA.X be integrated into existing systems?

Yes. MA.X is fully API-capable and integrates seamlessly with existing web CMS, ERP, PIM or product data systems.

7. What does a project with VRPE look like?

Analysis → strategy → technical concept → UX/UI → development → integration → testing → roll-out. One partner. No friction losses.

8. Does VRPE also develop digital exhibits?

Yes – and MA.X provides the perfect data backbone. Interactive experiences such as Pick&Play, Show&Cast or AR applications access the hub directly.

9. How does VRPE ensure projects remain predictable?

Through clear workflows, version control, defined approval processes and full in-house technical control.

10. Why is VRPE considered a leading digitalisation partner in live marketing?

Because VRPE combines creative, technical and strategic expertise in an integrated model – including its own CMS architecture.

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